Google Posts Is Released In Ireland
If your organisation hasn’t already set up your Google My Business page, then maybe now is the time. After remaining pretty stationary in terms of product development for the past few years, Google seem to be investing more and more in the platform lately. Following on from the release of their website builder for small businesses earlier this year, Google have now rolled out Google Posts worldwide.
What are Google Posts?
Essentially, Google Posts are a new feature for Google My Business pages that allow businesses to create short pieces of content that will appear on the organisations GMB page but also within Google Search and Google Maps results for brand search terms.
What are the benefits of Google Posts?
An extra little click through booster from the Google SERP hopefully! Google posts appear within your organisations Knowledge Panel in the search results, when triggered by a branded search.
An example of a Google Post in the desktop Google SERP
How do I set up a Google Post?
- Go to your GMB account and click on “Posts” on the left-side menu when you are in your Google business listing.
2. Click into the “Write your post.” field
3. In the “Create post” modal that pops up you can:
a. Add a photo
b. Write your post (100-300 words)
c. Add an event title and start and end dates (if your post is about an event)
d. Add call-to-action buttons and a URL to link to a page with more information
4. Once you are happy with your post, click “Preview”
5. Once you have reviewed your post, click “Publish”
And that’s it! Now your post will appear in Google SERP and Maps results. Your post will remain in these results for 7 days after which it will be removed (in order to encourage fresh content according to Google). The only exception to this is events which remain in the results until after the event end date has passed.
Our Google Post at the top of the mobile Google SERP
Have you tried out Google Posts for your organisation yet? Let us know what you think! And if you would like to discuss how Arekibo can help you with your SEO or Social Media Strategy, feel free to get in touch