University College Dublin

Delivering a digital identity for Ireland’s global university

Close

Creating a digital strategy for Ireland’s global university

UCD are Ireland’s largest university and one of Europe’s leading research-intensive universities. UCD are also Ireland's most globally engaged university with over 30,000 students from over 120 countries, including 5,500 students based at locations outside of Ireland.

UCD ranks in the top 1% of institutions worldwide and as a result the delivery of best in class digital services is key to the university’s business, operational and communications strategy.

Since 2011, we have partnered with UCD, their Colleges, Schools and Research Institutes to deliver new digital initiatives to promote, inform and build the university’s digital identity. The overall objective of our collaboration is to create and maintain an intelligent online engagement platform for the university to recruit and deliver digital services to staff and students.

Next Step
Creating a digital strategy for Ireland’s global university

Creating a ‘Best-in-Class’ Online Experience

Digital is the primary channel used to communicate to students, staff, alumni, prospective students and stakeholders. We were commissioned to redesign UCD’s online presence and to create a new digital identity and design language for all of their websites and online.

Working in collaboration with the communications and information technology teams, we created a new digital design model that contains a global information and content architecture and design style guide. We also developed a suite of modular templates and CMS components and implemented a set of development standards to support the delivery of new websites.

The UCD.ie website, the university’s digital terminus was the first website to harness the new digital identity. We delivered an accessible, intuitive and responsive design solution that is now the foundations of the new online presence for the university.

Next Step
Creating a ‘Best-in-Class’ Online Experience

Supporting the rollout of a new digital identity

The rollout of the new digital identity across the university is now underway with Colleges, Schools and supporting services being upgraded with the new design language. The delivery of the design model has enabled the university to independently manage the implementation of new websites across the university’s online presence.

Now that the digital design model is in place, the day-to-day delivery of new websites and services are being delivered and managed by UCD’s IT Services department.

Our role has moved from architect to advisor where we advise on new projects and educate the sponsors and stakeholders on how they can harness the design model for their specific needs, be they a College, School or a supporting function in the university. As new design and technical assets are developed they are added to the design model, building an organic library of digital assets for the university to harness for new websites.

Next Step
Supporting the rollout of a new digital identity

Creating a tailored strategy to manage and grow digital

As the University implements their new strategy, the ability for the organisation and its numerous entities to harness digital to communicate, market and build relationships increases.

We support Colleges, Schools and the Research and Innovation Centres to explore how digital can be fully utilised to meet their individual strategic objectives.

Our role is to facilitate consultation between stakeholders to establish goals and expectations from digital. Once established we deliver a tailored digital delivery strategy, that defines the operational model and delivery roadmap to manage, measure and grow their digital presence.

Next Step
Creating a tailored strategy to manage and grow digital

Best practice to deliver digital independence

We believe that our clients need to be able to independently manage and measure the success of their online activities across all their digital channels. This independence is critical to the growth and sustainability of their online presence and without it, their momentum and commitment will quickly decrease.

Our role is to continually educate staff on how they can better manage their digital presence. We provide regular training that provides insights into new techniques and services that can be used to increase participation and improve the experience across their digital presence.

This support and mentorship allows our teams to collaborate and share the results of individual successes across the entire university.

Next Step
Best practice to deliver digital independence