Website Governance
Ensure Consistency, Achieve Compliance, and Drive Efficiencies Across Your Team
The effective governance of websites and your team's roles and responsibilities is key to running your digital presence. Without a structured approach, there will be trouble ahead. We ensure that your online platforms and internal processes align with business goals, regulatory and operational requirements, and your team's capabilities. By implementing a governance framework, you can standardise content management, streamline team collaboration, and ensure your digital presence is secure, compliant, and cohesive across all channels. We do this for enterprise and government organisations and have a proven process for success.
Digital governance involves setting clear roles and responsibilities, defining content creation and approval processes, monitoring performance, and ensuring that teams follow established guidelines. The results ensure that your content remains accurate and consistent and reflects your brand while providing the processes and support for your teams to work efficiently without any stress.
Investing in defining and implementing a governance model ensures that content, technology, and collaboration are unified, supporting long-term success and adaptability to manage and grow your digital presence.
The benefits of clear governance
- Consistency across channels - Ensure your content and design are consistent across all digital platforms.
- Improve efficiency - Create clear content creation, approval, and publishing processes and workflows.
- Defined collaboration - Facilitate better team communication and collaboration.
- Quality control - Implement standards and guidelines to maintain high quality across all channels.
- Reduced risk - Minimise the risk of errors, inconsistencies, or compliance failures with structured governance.
- Scalability - Roll out a governance model that scales with your business and adapts to future needs.
- Compliance & Privacy - Ensure your website adheres to security protocols and data privacy regulations.
Why your business needs a governance model
Website Governance supports business teams by installing a process that delivers operational efficiency, with clear roles and responsibilities to manage your online presence. Here are some benefits:
- Consistency across team - Ensure everyone follows a unified website management process.
- Improved productivity - Increased productivity through clear roles, responsibilities, and workflows
- Scalable model - The scalable governance grows with the business, ensuring sustainability and clarity for all.
- Strategic alignment - Your teams are now aligned on best practices and business objectives.
- Defined workflows - The model defined approval and escalation processes to reduce delays.
- Onboarding - External partners (creative, content, etc.) can be onboarded to follow a set process seamlessly
For Finance and Operations teams, website governance ensures cost control, risk management, and the efficient use of resources. Here’s how governance benefits these roles:
- Cost control - Manage budgets effectively by reducing unnecessary costs associated with inefficiencies or compliance failures.
- Resource allocation - Ensures the wider teams work efficiently with a clear governance framework.
- Improved compliance - Maintain compliance with standards through controlled processes and documentation.
- Risk management - Identify, monitor, and mitigate unplanned activities and expenditures.
- Enhanced accountability - Defined ownership of tasks and deliverables across the teams, improves accountability and performance.
Website Governance ensures that your marketing and digital teams work within a defined process that removes complexities and empowers everyone. Here’s how it benefits your team:
- Clarity upfront - Everyone on the team understands their role and responsibilities.
- Faster approval - Approval processes are defined, reducing conflicts or delays.
- Brand consistency - Content guidelines ensure all digital assets align with your brand identity and messaging.
- Improved collaboration - The model defines how the team should plan and collaborate to meet daily demands.
- Channel accuracy - The publishing process ensures content is up-to-date and accurate across all channels.
- Content standard - Content follows agreed guidelines and standards.
For Technology and Support teams, a website governance model delivers a process for how your team need to support the day-to-day needs of the content and marketing teams. Here’s how governance supports your team:
- Enhanced collaboration - Defines the process between the business and marketing teams and IT to support the website.
- Optimised workflow - Streamlines the publishing process with clear team responsibilities and guidelines.
- Content vs Development - Defines the relationship between day-to-day content management and larger development projects that require testing and deployment processes.
- Data security - Ensure compliance with security protocols and safeguard user data through controlled access and governance policies.
- Scalability and Flexibility - Implements a governance framework that grows with the business, ensuring continuity throughout the company.