Lead generation
Converting targets into clients
Our marketing and data team helps your businesses develop strategies to attract and convert targets into customers. We create customised strategies using data and trends, all underpinned by your Digital Experience Platform (DXP) platform, so your campaigns can drive growth and engagement market by market.
Together, we develop the flexibility for your team to adapt to feedback and market preferences. Your DXP platform's ability to deliver demographic and region-specific content supports this flexibility, enabling a tailored experience that engages and learns from your audience's behaviours. We then refine each campaign through continuous analysis and optimisation, measuring conversion rates, lead quality, and customer engagement.
This adaptive process allows us to meet the changing demands of your customers and helps your business leverage data to provide more thoughtful and useful content to them. The results provide a sustainable strategy for consistently engaging audiences and converting visitors into loyal customers worldwide.
Benefits of using your DXP for lead generation
- Personalised experiences - Your DXP helps engage visitors with tailored messages, increasing the likelihood of lead capture.
- Integrated insights - Harness a unified view of each user to understand behaviour and optimise lead generation strategies.
- Content management - You can easily manage and deploy content across channels, ensuring consistent messaging to guide visitors smoothly through the lead funnel.
- Channel engagement - Reach potential leads across multiple touch points (websites, mobile apps, social media, and email) while maintaining continuity in messaging.
- Lead nurturing - Built-in automation tools allow you to nurture leads based on their engagement level, keeping them engaged throughout their journey.
- Testing & optimisation - Harness tools for A/B testing content, layouts, and calls-to-action to improve performance and conversion rates.
- Real-time analytics - Access real-time analytics to measure lead generation performance immediately and make adjustments on the fly.
Lead generation supports the entire team
Your DXP enables your Business & Strategy team to build lead-generation capabilities across your markets. The benefits include:
- Scalability & flexibility - Your DXP enables the business to effortlessly scale digital services, supporting growth and adapting quickly to market changes.
- Unified insights- Consolidate data from multiple sources to build a 360-degree view of customers and their preferences.
- Enhanced experience - Harness the inbuilt personalisation capabilities and testing tools to deliver seamless interactions across channels.
- Move faster - Promote agile deployment of new products and services to respond quicker to trends and customer behaviour
Your DXP offers Finance and Operations teams strategic advantages to enhance cost efficiency, operational agility, and data-driven decision-making. Here are the benefits:
- Revenue growth - By optimising customer engagement and conversions, your DXP helps drive revenue from digital.
- Budget optimisation - Unified analytics allows your team to track digital performance metrics, enabling more informed budget decisions and aligning spending with high-impact areas.
- Revenue tracking - DXPs integrate with your systems, allowing your team to monitor digital revenue streams and better understand how digital efforts contribute to overall profitability.
- Streamlined workflow - Centralised content and data management, simplify processes, enhance cross-department collaboration, and reduce redundancy.
Using your DXP provides significant advantages for Marketing and Communications teams by enabling streamlined management, personalisation, and data-driven decision-making. Here’s how it benefits lead generation:
- Personalised campaigns - DXPs allow marketing teams to deliver targeted content based on user behaviour and demographics, enhancing engagement and conversion rates.
- Data optimisation - Consolidated data offers real-time insights into customer journeys, enabling marketing teams to refine strategies and make impactful adjustments.
- Content management - Quickly create, approve, and distribute campaigns, ensuring efficient and consistent messaging across channels.
- Real-Time Insights - Monitor and gauge message effectiveness and refine strategies based on engagement data.
Technology and Support teams are often called on to contribute to lead generation by creating a streamlined, personalised user experience, supporting potential leads with relevant information, and optimising performance across touchpoints. There are significant benefits of focusing this in your DXP:
- Enhanced personalisation - Implement advanced personalisation tools to capture more qualified leads using tailored content, CTAs, and product recommendations.
- Lead management - Automation allows teams to quickly set up workflows for lead nurturing, keeping leads engaged throughout the buyer journey.
- Pre-sales - Self-service content, help potential leads find answers to pre-sales questions on their own, improving engagement and advancing leads through the funnel
- Lead behaviour - Realtime analytics support customer inquiries and capture behaviours of potential leads, helping improve experience and increase conversions.