Web Analytics - Consulting, Strategy & Management
Deliver, empower, and transform with actionable insights
We help you to create a comprehensive analytics strategy to understand and optimise your website and digital services. Our web analytics approach goes beyond simple tracking; we collaborate with you to create a tailored plan that aligns with your business goals. The results deliver data-driven decisions that improve user experiences, increase engagement, and drive conversions.
Client spotlights
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Can we help you develop your web analytics strategy?
Our consulting and analytics team identifies key performance indicators (KPIs), establishes customised tracking systems, and implements tools to capture relevant data across digital touchpoints. With ongoing management and optimisation, we ensure that your analytics strategy evolves in response to new goals, market changes, and customer behaviour. This approach provides you with real-time insights to continuously refine your digital strategy.
We help you build and maintain a high-performing digital presence while effectively utilising your data. Through regular reports and expert analysis, we support informed decision-making that drives growth and enhances the customer experience.
Our analytics expertise focuses on
- Strategy development - Defining KPIs, metrics, and tracking methods to align with your business objectives.
- Customised analytics - Implementing analytics tools and dashboards tailored to your day-to-day needs across all digital services.
- Ongoing management - Regular monitoring to optimise and tweak your data to be more relevant and actionable.
- Performance optimisation - Analysis to identify and improve UX, navigation, engagement, and conversions.
- Actionable insights - Delivering comprehensive and focused reporting that highlights trends, behaviours, and opportunities for growth.
Together, we will unlock the potential of your web and digital analytics with a robust framework that supports continuous optimisation, helping your business thrive and outplay your competition.
Frequently Asked Questions (FAQs) for our Web Analytics Consultancy Services
Q: What is web analytics, and how can it benefit my business?
Web analytics involves collecting, measuring, and analysing website data to improve engagement and drive better business outcomes. As an analytics-focused company, we use advanced web analytics tools to help you understand visitor behaviour, optimise content, and enhance your online presence.
Q: Why should I choose Arekibo for my web analytics needs?
We specialise in delivering precise web analytics solutions custom-designed for your business. With a strong focus on data accuracy and transparency, we help you make informed decisions that improve user experience and boost conversion rates. We are not just an analytics company; we offer strategy development and ongoing management underpinned by actionable insights from analytics consulting experts.
Q: How do your web analytics services support businesses?
We offer comprehensive web analytics services that cater specifically to the needs of businesses in Ireland and across the globe. Our team conducts thorough audits, implements custom tracking solutions, and provides regular reporting to optimise your website and digital services.
Q: What can clients expect from your web analytics solutions?
Our clients can expect a data-driven approach that transforms raw web analytics into a clear and actionable roadmap. Arekibo focuses on delivering customised solutions that address your specific challenges, and these include the standard KPIs like sessions, bounce rate, and conversion rate, as well as the following:
- Engagement Metrics - Time on page, scroll depth, and event interactions to assess content quality.
- Attribution Data - Assisted conversions, multi-channel funnels, and custom attribution models to understand the customer journey.
- User Segmentation - Advanced segmentation by behaviour, demographics, and technology to identify high-value segments.
- Custom Metrics & Dimensions - Tailored to your business model, such as lead quality scores or engagement indices.
Q: What tools and methodologies does your analytics company use for web analytics?
We employ industry-leading web analytics tools, such as Google Analytics, alongside proven methodologies to capture accurate data and derive actionable insights. As a trusted Analytics company based in Dublin, we ensure that every tracking code and report is meticulously managed.
Q: Do you have expertise in Google Analytics?
Beyond the standard installation of the Global Site Tag (gtag.js) or Google Tag Manager, we can support advanced setups that involve configuring enhanced e-commerce tracking, cross-domain tracking, and User-ID tracking to maintain session continuity across devices. For enterprise implementations, we can integrate GA4 with CRM systems and use the Measurement Protocol for server-side data collection. We undertake detailed customisation - such as defining custom events, setting up advanced filters, and leveraging data import/export features, all essential to ensuring that we meet the specific needs of your digital services. Find out more about our Google Analytics services.
Q: Can I track website traffic and user behaviour across different devices?
Modern web analytics tools are designed for cross-device tracking and use methods such as user IDs and cookies to follow a visitor’s journey across desktops, tablets, and mobile devices. For example, Google Analytics provide device-specific reports to see how your audience interacts with your website on different platforms.
How does analytics benefit your team?
Implementing an analytics strategy allows Business and Strategy teams to make informed, data-driven decisions that drive growth, improve operational efficiency, and enhance customer satisfaction. The benefits include:
- Decision-making - An analytics strategy empowers your teams to make strategic decisions based on real-time insights, improving accuracy and reducing guesswork.
- Operational efficiency - Analytics provide visibility into process efficiency, allowing your teams to identify bottlenecks and streamline operations to improve productivity and resource allocation.
- Understand trends - Analysing customer data enables a deeper understanding of customer behaviour, needs, and preferences, enabling more targeted and effective service delivery.
- Strategic insights - Analytics reveal market trends, competitive positioning, and customer patterns to inform and influence your growth strategy.
Your analytics strategy enables more accurate forecasting, risk management, and cost control for your Finance and Operations teams, supporting planning across the business. The benefits include:
- Enhanced forecasting - Leverage real-time analytics to track trends, improving the accuracy of forecasting and enabling proactive planning.
- Revenue Optimisation - Access performance metrics across regions, products, or services to prioritise profitable areas and refine underperforming ones.
- Budget Alignment - Track how budgets align with strategic objectives and allocation, ensuring that spending supports overall organisational goals.
An effective analytics strategy equips Marketing and Communications teams with insights to optimise campaigns, personalise customer interactions, and better understand the customer journey, leading to higher engagement and conversions. The benefits include:
- Optimised performance - Track and measure campaign performance in real-time and adjust tactics on the fly.
- Personalised campaigns - Create tailored campaigns and segment audiences accurately, improving engagement and conversion rates.
- Customer mapping - Map the entire customer journey to understand each touchpoint’s impact and improve user experience and satisfaction.
- Predictive insights - By leveraging predictive analytics, you can anticipate customer behaviour and needs, enabling proactive marketing that aligns with your strategy.
An analytics strategy empowers Technology and Support teams with insights to enhance system performance, security, and resource management, enabling them to maintain reliable and secure infrastructure. The benefits include:
- System optimisation - Performance metrics allow teams to proactively manage resources, improve load balancing, and optimise infrastructure for peak efficiency.
- Resource allocation - With usage and demand insights, our teams can better allocate resources, plan capacity, and make informed decisions about infrastructure investments.