Platform Selection
Choosing the right platform for your business
Enterprise CMS and DXP provide the backbone for content management and delivery across multiple touchpoints, enabling frictionless digital experiences. A proper choice between a CMS and a DXP will streamline your content management processes, keep your site scalable, and enhance user engagement, ultimately strengthening your presence in this digital-first world.
This will involve scrutinising various platforms based on their features, integrations, scalability, and user needs. A good CMS/DXP should have strong content management capabilities, omnichannel delivery, and integrations with other business-critical systems to help you present a unified digital experience.
The right enterprise CMS or DXP might be a key differentiator in your digital strategy and overall business success. Aligning platform capabilities with your specific requirements and digital strategy can enhance operational efficiency, improve customer experiences, and facilitate digital transformation.
Client spotlight
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Can we help you select the right CMS/DX platform?
Key considerations when picking a CMS/DXP
- Simple and fast content creation management and delivery across multiple channels.
- A platform that grows with your business, supporting increased content and traffic demands.
- Omni-channel to deliver a digital experience across all digital touchpoints.
- Data-driven insights to deliver personalised content to different user segments.
- Seamless connection with CRM, marketing, and analytics tools to optimise workflows.
We will guide you through the best DX platforms as you prepare your investment.
Choosing the right platform matters for everyone
For business teams, selecting the right CMS/DXP supports digital transformation and helps achieve strategic goals. The benefits include:
- Improved alignment - Select a platform that aligns with your long-term business objectives.
- Enhanced experience - Create seamless digital journeys that improve customer satisfaction.
- Operational efficiency- Simplify processes and reduce redundancies with centralised content management.
- Data-Driven decisions - Use analytics to inform decisions and optimise digital strategies.
- Competitive advantage - Leverage a robust CMS/DXP to stay ahead in the digital landscape.
Enterprise CMS/DXP selection helps Finance and Operations teams optimise costs, improve compliance, and streamline workflows. The benefits include:
- Cost efficiency - Reduce costs with a scalable platform that meets your current and future needs.
- Compliance & Risk - Ensure regulatory compliance with built-in security and data management features.
- Resource optimisation - Allocate resources more effectively with automated workflows and improved collaboration.
- Reduced complexity - Simplify content processes, reducing the need for multiple platforms.
- Improved planning - Gain better control over budgeting and forecasting with predictable platform costs.
With the right CMS/DXP, your Marketing team can create targeted, engaging content more efficiently. The benefits include:
- Personalised campaigns - Deliver customised content based on user behaviour and preferences.
- Improved analytics - Track and analyse content performance to optimise marketing strategies.
- Faster publishing - Quickly launch and update campaigns across multiple channels.
- Better insights - Gain deeper insights into customer interactions and preferences.
- Seamless integration - Enhance marketing efficiency by integrating with email, social, and CRM platforms.
Technology and Support teams benefit from CMS/DXP platforms that are flexible, secure, and easy to integrate. The benefits include:
- Scalable infrastructure - Choose a platform that can handle increased user loads as your business grows.
- API-first - Leverage APIs for seamless integration with other enterprise systems.
- Advanced security - Protect data with built-in security and compliance capabilities.
- Customisation & extensibility - Easily adapt the platform to meet unique technical requirements.
- Improved development - Utilise developer-friendly tools for faster, more efficient builds.
We can help you select the right CMS/DX platform for your business?
People often ask - the frequently asked questions
Q: What does “platform selection” (CMS / DXP choice) involve?
Choosing a platform involves assessing your business needs, content workflows, user experience goals, integration requirements, scalability, and how well a CMS or DXP can support omnichannel delivery, analytics, and personalisation. Your choice becomes a strategic foundation for digital success.
Q: Why is selecting the right CMS or DXP so important?
A well-chosen platform supports growth, efficient content operations, better customer experiences, and smoother integration with your systems. The wrong choice can lead to constraints, high costs, or platform lock-in in the future.
Q: What are the key factors to evaluate when selecting a CMS / DXP?
Some of the critical considerations are:
- Ease and speed of content creation & publishing across channels
- Scalability to handle growth in traffic, content, and users
- Omni-channel delivery (web, mobile, IoT, etc.)
- Integration capabilities (CRMs, marketing tools, analytics)
- Data, personalisation & analytics support
Q: Which CMS / DXP platforms does Arekibo support or recommend?
We support a range of enterprise and modern platforms, including Sitefinity, Sitecore, Kentico, WordPress, Optimizely, TerminalFour, Contentful, and others.
Q: How do you help clients decide between CMS vs DXP?
We assess your current & future needs, digital maturity, required integrations, content workflows, budget, and expected growth. We then map those to platform capabilities to recommend the best fit.
Q: Can the chosen platform grow and evolve?
Yes, and scalability is a major selection criterion. We seek platforms that can expand in functionality, support increased load, add new channels, and adapt to evolving business needs.
Q: How do you ensure that the new platform integrates with our existing systems?
We evaluate API capabilities, middleware options, data synchronisation, and mapping to ensure the selected platform can connect with CRMs, marketing systems, ERP, analytics, and other tools within your ecosystem.
Q: What is the expected timeline for a platform selection project?
It depends on project complexity—namely, the number of stakeholders, the depth of requirement gathering, the number of platforms evaluated, and your decision process. We run a structured discovery process, shortlist platforms, conduct a proof of concept, and then make a final selection.
Q: What happens after the platform is selected?
After selection, we proceed to the design, implementation, migration, integration, and rollout phases—ensuring the platform is configured, content is migrated, integrations are established, and your team is trained.
Q: Do you help with CMS / DXP migrations if the new platform is different?
Yes. Platform migration is part of our service scope. We plan and execute content/data migration, preserve SEO, and ensure continuity and minimal disruption during the switch.
Q: How do you manage risk and avoid “platform lock-in”?
We evaluate vendor flexibility, openness of architecture, standard interfaces (APIs), portability of content, and the ability to pivot in future. We also favour platforms that allow extensibility and modular growth.
Q: What level of support or governance do you provide post-selection?
We offer ongoing support, care services (e.g. ArekiboCare), architecture governance, audits, updates, and optimisation to ensure the platform remains healthy and aligned with evolving needs.
DXP Platforms we support
Our +18 years' partnership with Sitefinity ensures we provide exceptional solutions with dedicated support and management so you can focus on growing your business.
As a Sitecore partner since 2017, we help global enterprises create intelligent and personalised experiences to connect with their customers.
As a Kentico-certified partner since 2012, we help our clients design and build business-critical websites and services on Kentico - all managed 24/7/365.
We have been delivering and managing WordPress websites for our clients since 2008. Its flexibility and user-friendly interface make it the top choice for our clients.
Our expert Optimizely development & integration services help your team harness the power of its content management, experimentation, and personalisation capabilities.
Our team of Terminalfour experts specialises in implementing, customising, and optimising the platform to meet your unique organisational goals.
Our expert Contentful design and development services ensure your business can maximise the platform’s potential - from initial setup to full-scale implementation and ongoing optimisation.