Data & Analytics

Harnessing your data to continually optimise your digital services.

As data informs your strategy and roadmap, we use best-in-class products and platforms to provide comprehensive analytics solutions that enable you to gather, monitor, and act on actionable insights across your digital ecosystem. 

The devil is in the details, from user behaviour to performance optimisation; we ensure your data strategy and supporting platforms drive measurable, immediate, and accurate results, all tailored to help your teams make informed decisions.

Our services include advanced data integration, real-time analytics monitoring, and regular reporting, all to empower you to achieve scalability, efficiency, and precision. Whether enhancing user experiences, optimising conversions, or aligning with strategic goals, our expertise unlocks your data to fuel growth and innovation.

Our data and analytics services focus on:

• Holistic integration - Centralising your analytics from multiple sources to deliver a unified view of your website and service performance.
• Actionable insights - Leveraging advanced monitoring to track KPIs, optimise campaigns, and identify opportunities for improvement.
• Scalability & flexibility - Selecting robust platforms that adapt to your global needs and support growth without compromising accuracy.
• Informed decision - Transforming raw data into strategic insights that align with and drive business success.
• Performance optimisation - Monitoring KPIs to ensure all digital services deliver a seamless customer experience across all markets.
• Compliance & security - Ensuring your platforms and analytics practice align with global privacy and compliance standards.

Our data and analytics toolset includes:

• Google Analytics – Real-time tracking, data visualisation, and insights for website traffic, user behaviour, and marketing performance.
• Looker (Google Cloud) – Business intelligence and data analytics platform to create dashboards and reports from web data.
• Data Studio (Google Looker Studio) – Custom data visualisation and report-building tool for website and marketing analytics.
• Adobe Analytics – Advanced data analysis, segmentation, and predictive modelling for digital experiences and customer journeys.
• Matomo – Privacy-friendly, open-source web analytics for tracking user engagement and optimising digital services. 
• Mixpanel – Event-based product analytics for tracking user interactions, retention, and conversion rates.
• Hotjar – Heatmaps, session recordings, and feedback tools for understanding user behaviour and improving website usability.
• Crazy Egg – Visual reports and heatmaps for website clicks, scrolls, and user behaviour to improve site performance.
• Smartlook – Session recordings, heatmaps, and funnel analysis for optimising web and mobile app experiences.
• SEMrush – Competitive analysis tool for website traffic, SEO, and advertising research.
• Supermetrics – Automated data integration from multiple sources to streamline reporting and analysis for websites and marketing.
• Optimizely – A/B testing and experimentation platform to optimise website user experience and conversion rates.
• Mouseflow – Heatmaps, session recordings, and feedback forms to track user journeys and uncover pain points.