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ArekiboCare is a dedicated 24/7 service for managing websites and digital platforms. We handle the details, so you can focus on what matters—your business and life.

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Web Analytics

Learn, adapt and improve everyone's experience.

We leverage a diverse suite of cutting-edge web analytics platforms to transform raw data into powerful insights. By harnessing these advanced tools, we gain a comprehensive view of behaviour and engagement, empowering our team to fine-tune in real-time.

From in-depth traffic analysis and conversion tracking to predictive modelling and user segmentation, these platforms optimise every facet of your online presence and services.

This holistic approach to harnessing best-in-class web analytic platforms, combined with our data-driven focus, enhances performance across digital channels and ensures that our services are continually evolving to meet the dynamic needs of today’s digital landscape.

Can we help your team with web analytics?

Our data and web analytics toolset includes:

  • Google Analytics – Real-time tracking, data visualisation, and insights for website traffic, user behaviour, and marketing performance.
  • Looker (Google Cloud) – Business intelligence and data analytics platform that creates dashboards and reports from web data.
  • Data Studio (Google Looker Studio) – Custom data visualisation and report-building tool for website and marketing analytics.
  • Adobe Analytics – Advanced data analysis, segmentation, and predictive modelling for digital experiences and customer journeys.
  • Matomo – Privacy-friendly, open-source web analytics for tracking user engagement and optimising digital services. 
  • Mixpanel – Event-based product analytics for tracking user interactions, retention, and conversion rates.
  • Hotjar – Heatmaps, session recordings, and feedback tools for understanding user behaviour and improving website usability.
  • Crazy Egg – Visual reports and heatmaps for website clicks, scrolls, and user behaviour to improve site performance.
  • Smartlook – Session recordings, heatmaps, and funnel analysis for optimising web and mobile app experiences.
  • SEMrush – Competitive analysis tool for website traffic, SEO, and advertising research.
  • Supermetrics – Automated data integration from multiple sources to streamline reporting and analysis for websites and marketing.
  • Optimizely – A/B testing and experimentation platform to optimise website user experience and conversion rates.
  • Mouseflow – Heatmaps, session recordings, and feedback forms to track user journeys and uncover pain points.