Accessibility
Ensure, Enhance, and Include
Accessibility is a crucial service that ensures your websites and other digital products are usable by everyone, including individuals with disabilities. Implementing accessibility practices can create a more inclusive environment that caters to diverse user needs and allows them to interact with your product without barriers.
With accessibility, we focus on designing and developing products that meet international standards and guidelines, such as the Web Content Accessibility Guidelines (WCAG). This means considering elements like screen reader compatibility, keyboard navigation, and colour contrast, making your products accessible to all.
Investing in accessibility broadens your audience reach and demonstrates your commitment to inclusivity and compliance.
With over twenty years of experience designing accessible digital products, we will use this expertise to create your website and digital services.
Benefits of Accessibility
- Increased reach - Makes your product accessible to a wider audience, including those with disabilities.
- Improved UX - Provides a better user experience by addressing diverse needs.
- Compliance standards - Ensures your product adheres to accessibility regulations, reducing legal risks.
- Brand reputation - Shows your commitment to inclusivity and social responsibility.
- Lower costs - Designing accessible products from the start to avoid costly retrofits.
- Customer loyalty - Builds loyalty by providing an inclusive experience that meets all user needs.
Why accessibility is not optional
Accessibility drives business success by expanding your market and aligning with ethical values. Here are the business benefits:
- Broader market access - Reach customers with disabilities and improve market penetration.
- Increased customer satisfaction - Cater to all users’ needs, improving overall satisfaction.
- Competitive advantage - Stand out by offering accessible products that meet user needs.
- Reduced legal risks - Avoid potential lawsuits by adhering to accessibility standards.
- Enhanced brand loyalty - Show your commitment to inclusivity, building stronger relationships with customers.
Accessibility can bring long-term cost savings and operational efficiencies. Here’s how it benefits finance and operations:
- Cost efficiency - Proactively addressing accessibility reduces the need for costly fixes later.
- Streamlined processes - Embed accessibility into your processes for efficient operations.
- Reduced risk exposure - Lower your exposure to legal risks through compliance.
- Improved ROI - Reach a larger audience, maximising your return on investment.
- Future-proofed development - Accessibility is becoming standard; get ahead to ensure longevity.
Accessibility in marketing ensures that your content reaches a broader audience and aligns with inclusive values. Here’s how it benefits marketing:
- Expanded audience - Reach more people by making content accessible to all.
- Improved brand image - Position your brand as inclusive and socially responsible.
- Better engagement - Engage with a diverse audience through accessible content.
- Optimised content - Accessible content often leads to improved readability and user experience.
- Enhanced SEO - Accessibility features, like alt text, also boost search engine optimisation.
For tech teams, accessibility promotes best practices in design and development, ensuring robust, user-friendly products. Here’s why it’s essential for technology:
- Inclusive design - Build products that are usable by everyone, regardless of ability.
- Improved code quality - Accessibility standards encourage cleaner, more efficient code.
- Reduced tech debt - Address accessibility early to avoid costly updates later.
- Enhanced compatibility - Improve compatibility across devices and assistive technologies.
- Compliance assurance - Ensure your product meets legal accessibility requirements.