Design Systems
Standardise, scale, collaborate and accelerate delivery
Design Systems (DS) are frameworks that provide a collection of reusable components, guidelines, and standards to create consistent an scalable digital products. By implementing a design system, we streamline your design and development processes, allowing teams to work more efficiently while maintaining your identity and brand across all of your digital channels.
The systems contains a suite of visual elements like colour palettes, typography, and iconography, as well as functional components such as buttons, forms, and navigation elements. Our UX and design team follow best practice standards and to ensures that your products maintains a unified look and feel across all platforms.
As your design system grows and evolves across your products, new products can quickly be prototyped and scoped using your library of design components. Now the team can quickly iterate with design ideas, adapt to new requirements, and maintain coherence as your product evolves. The benefits are significant from reducing duplication of effort, foster better collaboration between design and development teams and building momentum project by project.
Design Systems are the ingredients for product innovation
- Design consistency - Ensures from the outset that there is a unified look and feel across all digital products and platforms.
- Accelerate collaboration - Facilitate better communication and productive and quicker collaboration between design and development teams.
- Quicker process - Create real world concepts quicker harnessing the library of assets.
- Built-in efficiency - Save time by reusing design components, reducing the need for repetitive work.
- Faster iteration - Quickly adapt and implement design changes across your product.
- Cost savings - Reduce development costs harnessing built and tested components available in the DS.
- Better UX - Provide a more cohesive and user-friendly experience by using customer validated, tested, accessible and approved design elements.
- Device ready - Build new features that have been browser and device tested and approved
Why design systems matter
Design systems support business goals by enhancing productivity, ensuring product consistency, and improving speed to market. Here are the business benefits:
- Faster time to market - Launch products faster by reducing the time spent on design and development.
- Improved customer satisfaction - Deliver a more cohesive and reliable product experience.
- Reduced costs - Minimise costs by using reusable components and reducing design/development overlap.
- Greater flexibility - Easily adjust the product to meet changing market demands.
- Competitive advantage - Stand out by consistently delivering high-quality, branded experiences.
Design systems help you manage resources more effectively, ensuring that operational processes are streamlined. Here’s why they’re beneficial for finance and operations:
- Resource optimisation - Use resources more effectively by reducing duplication of effort.
- Cost-effective scaling - Scale product design without incurring significant additional costs.
- Enhanced efficiency - Increase productivity by using standardised components.
- Reduced maintenance costs - Simplify updates and maintenance by having a unified design system.
- Improved financial forecasting - Plan budgets more accurately with predictable design and development costs.
Design systems allow you to ensure that your brand is consistently represented across all marketing materials, both digital and physical. Here’s why it matters for your marketing and communications teams:
- Consistent branding - Maintain a cohesive brand presence across all channels.
- Faster campaign execution - Quickly deploy marketing assets that adhere to brand guidelines.
- Improved audience trust - Build trust by delivering a familiar, consistent brand experience.
- Enhanced visual appeal - Use predefined elements to create visually appealing marketing materials.
- Better cross-platform experiences - Ensure users have a seamless experience across different marketing platforms.
For technology teams, design systems simplify development by providing pre-built components that are ready for implementation. Here’s how it benefits your technology and support teams:
- Streamlined development - Use pre-built components to speed up development time.
- Reduced technical debt - Avoid redundant code by reusing consistent, tested components.
- Improved quality assurance - Standardise elements to reduce inconsistencies and errors.
- Better scalability - Easily scale the product without compromising on design consistency.
- Enhanced code reusability - Share and reuse code across different parts of the product, improving efficiency.