Training & Adoption
Empower, Enable, and Drive Your Team's Success
Success is that 'penny drops' moment when your team realise the opportunities their Digital Experience Platform (DXP) gives them to accelerate their digital marketing and customer acquisition plans. Our training ensures your team can quickly, skillfully and effectively utilise your DXP from day one.
Our training is hands-on and tailored for all digital and IT stakeholders. It builds confidence, encourages team-wide adoption and ensures everyone can hit the ground running. We deliver immediate operational and productivity capabilities by equipping your staff with the knowledge to navigate and harness your DXP seamlessly.
Training and adoption play a critical role in achieving business objectives by building a strong foundation of user proficiency. We create a learning environment that adapts to your team's needs through engaging workshops, interactive sessions, and ongoing support. This approach maximises adoption rates and empowers users to harness new tools effectively, minimising disruptions and accelerating performance.
Our focus on continuous learning ensures that adoption isn't a one-time event but an ongoing journey. We provide accessible resources, troubleshooting guidance, and regular refreshers to reinforce knowledge and adaptability.
Our training focuses on
- Localised training - Delivering customised training to meet the unique needs of your teams, ensuring everyone understands how to harness the capabilities of your DXP.
- Platform familiarity - Providing comprehensive, hands-on sessions covering everything from creating and managing content to developing campaigns, personalisation and tracking.
- Multi-language resources - Creating online training materials to enable the global teams to access support and guidance anytime.
- Support & troubleshooting - Offering continuous support through dedicated live assistance and expert support.
- Onboarding management - Delivering onboarding support and training to help your new team members hit the ground running.
Our training approach builds confidence, improves efficiency, and promotes effective use of your platform and its features.
How our training programme builds adoption
A comprehensive training program provides business and strategy teams with the knowledge and skills to leverage the platform effectively, align digital initiatives with organisational goals, and enhance overall performance. The benefits include:
- Optimised adoption - Comprehensive training enables everyone to utilise the DXP’s features, from personalisation to data analytics, enhancing your ability to engage customers effectively.
- Improved efficiency - Understanding the capabilities streamlines processes and improves collaboration across all business areas.
- Smarter decisions - Teams can gather and interpret insights confidently, making strategic decisions based on real-time from all markets.
- Competitive edge - Equipped with a thorough understanding of the DXP, your team can quickly pivot and respond to market shifts, new trends, or customer demands.
Comprehensive training offers Finance and Operations teams the insights and skills to leverage the platform effectively, enhancing cost efficiency, compliance, and operational agility. The benefits include:
- Improved ROI - Analytics can now accurately measure digital initiatives’ ROI, so you can prioritise high-impact projects and allocate resources efficiently.
- Enhanced forecasting - Your team can now predict spending needs and track how digital investments contribute to revenue, supporting more accurate forecasting and long-term planning.
- Increased confidence - Training equips your teams with knowledge of the platform’s compliance features, ensuring that data management and privacy practices align with regulatory requirements and reducing possible penalties.
- Operational efficiency - Streamline workflows, automate routine tasks, and manage cross-departmental collaboration, improving overall operational efficiency and freeing time for strategic initiatives.
Our training approach ensures Marketing & Communications teams gain a strong foundation in tools that boost engagement and campaign performance. Here are some benefits:
- Campaign effectiveness - Leverage the DXP’s personalisation, segmentation, and automation features to create more targeted and effective campaigns.
- Data-driven optimisation - Track real-time performance metrics, make data-informed adjustments on the fly, and continuously optimise content for better ROI.
- Channel consistency - Centralise content and deliver consistent messaging across all digital channels, strengthening brand identity and improving the customer experience.
- Lead nurturing - With the ability to capture and nurture leads, your team can move prospects through the funnel with tailored messaging that understands their needs, preferences, and engagement patterns.
Training provides your Technology and Support teams the skills to optimise functionality, ensure security and compliance, and deliver expert support across the business. The benefits include:
- Personalised support - Your team can provide expert assistance and support, streamlining and improving the support experience for staff.
- Enhanced management - By understanding the full scope of DXP features, your team can efficiently manage infrastructure, integrations, and customisations.
- Issue resolution - Monitor and analyse user engagement patterns to identify common issues that can be addressed to reduce inquiry volumes.
- Faster deployment - Streamline the development cycle, accelerate deployment, and reduce the time-to-market for new features and updates.