Google Analytics - Strategy, Analysis & Insights

Real-time, accurate, insightful and actionable

Google Analytics has revolutionised how we learn and engage with our customers and digital audiences. Its event-driven framework captures the entire customer journey, supporting and challenging decisions and providing guidance to improve our customer's digital services.

We were early adopters of Google Analytics when the first version was called Urchin (launched in 1995). Urchin on Demand later became Google Analytics at the end of 2005. Our +20 years of GA experience now help our customers navigate the capabilities and develop a tailored strategy for their business.

Client spotlights

Our approach has developed with years of digital analytics experience. We have a passion for investigation and looking around corners to find opportunities. We’re dedicated to transforming your data into a strategic asset that drives measurable results. Our certified specialists will leverage the latest GA4 advancements and work with your team to align analytics with your overall business strategy and deliver tangible ROI from your GA4 implementation.

Google Analytics 4, or GA4, introduced a fundamental shift from traditional analytics with its flexible data model and deeper integration with Google’s marketing ecosystem. You can now gain a complete view of engagement with richer insights - user tracking, cross-device measurement, and predictive analytics, all built with privacy at its core to help you comply with GDPR, CCPA, and other global standards.

We help your teams harness the full potential of GA4, all tailored to fit your unique needs.

Our GA4 consultancy and support focus on:

• As Is position - Assessing your current analytics environment and identifying opportunities for improvement.
• Measurement strategy - Developing your strategy to define and align key performance indicators with your objectives.
• Roadmap & plan - Creating a clear migration roadmap to harness GA4.
• Seamless transition - Executing required migration and ensuring data continuity and integrity.
• Custom tracking - Configuring bespoke event tracking to capture every interaction along the customer journey.
• Integrated setup - Utilising Google Tag Manager (GTM) and other integrations to connect GA4 with your existing digital ecosystem.
• Dashboard creation - Designing real-time, interactive dashboards using GA4 explorations and Looker Studio to share across the team.
• Sharable assets - Harnessing the data to create visual reports for your team and management.
• Performance Reviews - Delivering periodic assessments to review and fine-tune to meet your evolving needs.
• Training & adoption - Onboarding your teams with comprehensive GA4 training and best practice workshops, both virtual and in-person.
• Compliance & Governance - We ensure your analytics processes remain compliant with the latest privacy regulations and are managed and maintained for the future.

Let our GA4 experts support and guide your digital data transformation.

Frequently asked questions for our Google Analytics consultancy cervices

Q: What is your experience with Google Analytics?

We have over two decades of experience working with Google Analytics and its products. We've implemented tailored solutions for businesses across diverse industries—from e-commerce to B2B services—ensuring that each implementation aligns with our client's objectives.

Q: How do we know you are the right Google Analytics company for us? Can you provide case studies or client references?

You should always meet the companies you like to see how they would work with your business. Our extensive portfolio of case studies highlights our success in optimising website performance and conversion tracking. Please get in touch to discuss.

Q: Do your team members hold any Google Analytics certifications?

Yes. Our team includes certified Google Analytics professionals. We are committed to staying current with the latest best practices, features, and industry standards.

Q: What is your approach to setting up and configuring Google Analytics for a business?

We follow a comprehensive, step-by-step process that starts with understanding your business goals and key performance indicators. Our approach includes a thorough discovery/planning stage (we call the cycles), custom configuration of tracking codes, setting up goals and events, and continuous performance monitoring. The results ensure that your analytics align with your business objectives.

Q: How do you ensure data accuracy and compliance with privacy regulations?

Data accuracy and privacy are core to the process. We implement rigorous quality assurance, including regular audits and validation, to maintain precise tracking. Additionally, we comply with global privacy regulations like GDPR and CCPA by incorporating appropriate consent management frameworks (see more here) and data anonymisation techniques, ensuring compliance.

Q: Do you offer custom dashboards and tailored reporting solutions?

We create custom dashboards and reports for your KPIs. The reports focus on empowering your business to make informed, data-driven decisions. We also deliver regular review meetings to assess progress and adapt where necessary to meet your evolving needs.

Q: How do you integrate Google Analytics with other digital marketing tools?

We have extensive experience integrating Google Analytics with various digital marketing platforms, including Google Ads, Google Search Console, CRMs, marketing platforms, and various third-party tools. These integrations work towards a unified view of your marketing performance.

Q: What processes are in place for troubleshooting and optimising Google Analytics setups?

Our approach involves regular monitoring of the analytics setup using automated tools and expert reviews. Our troubleshooting process includes rapid diagnosis, corrective action, and post-resolution reviews.

Q: How do you keep up-to-date with changes in Google Analytics and digital analytics trends?

We must stay at the forefront of Google's product evolution and the wider digital analytics landscape. Our team actively participates in industry conferences, continuous training programs, and online communities, and we recommend and implement new features and strategies as they emerge.

Q: What additional value can you offer beyond the basic setup of Google Analytics?

We offer comprehensive analytics consulting services, including in-depth data analysis, strategic workshops, and continuous performance optimisation. We partner with your team to deliver actionable insights that drive growth and improve your marketing strategy. We continue to provide ongoing support and regular performance reviews to ensure we offer a comprehensive service to meet your needs.

Q: What is your experience implementing and managing Google Tag Manager for clients?

We have extensive experience implementing Google Tag Manager across our client's websites and digital services. Our team is skilled in creating and managing complex container structures, ensuring that all tags—be they for analytics, remarketing, or conversion tracking—are efficiently organised and deployed.

Q: What is your approach to configuring Google Tag Manager for optimised tracking and data collection?

We start with a comprehensive audit of your existing digital setup to identify key tracking requirements. We then design a tailored GTM implementation plan that includes configuring tags, triggers, and variables to capture the necessary data. We focus on maintaining a clean, scalable structure that simplifies future updates and integrations.

Q: How do you ensure data accuracy and compliance using Google Tag Manager?

We implement rigorous testing protocols to validate tracking configurations. We follow industry best practices and privacy guidelines and support our clients to set up appropriate consent management and data anonymisation measures within GTM to ensure compliance and reliable data collection.

Q: Can you handle advanced implementations, such as custom event tracking or multi-domain tracking using GTM?

Our team implement advanced tracking solutions using Google Tag Manager. Whether setting up custom event tracking, integrating GTM with multiple domains, or managing sophisticated user interactions, we leverage our technical expertise to deliver configurations that provide granular insights tailored to your business needs.

How does analytics benefit your team?