Our web analytics team are certified Google Analytics experts with experience in developing highly customised web analytics solutions for some of Ireland’s top organisations.

We are, however, aware that many of our clients will have chosen other web analytics packages for whatever reason, be that inherited systems and processes, international business policies, or whatever else. In fact, this is the case with many of our current clients which has given us the opportunity to build experience and expertise in packages like Adobe SiteCatalyst & Omniture, Web Trends and more.

Additionally, we know that analytics and tracking demands for organisations are growing more and more complex. The need to track and report on non-standard user actions and behaviour is greater than ever in order to fully understand customers and build competitive advantage.

For this reason, stand-alone web analytics solutions alone are very often not sufficient to meet the tracking and reporting requirements of our clients. Tag management solutions allow us to supercharge tracking and analytics reporting to measure more and understand user behaviour at a micro level. Our tag management system of choice is Google Tag Manager.