ESB

Introduction

ESB (Electricity Supply Board) is a state-owned electricity utility. It operates across the electricity market, servicing Irish and UK customers from generation to supply.

In 2008, we started our first project with ESB, managing a suite of HTML websites. Since then, our partnership has flourished, supporting the organisation in its transformation and acceleration of its commitment to digital.

Digital Partner

ESB operates across the generation, transmission, and supply markets, so our work focused on specific customer verticals and how digital can support and improve the customer experience. We work with the business teams to plan and develop the information architecture, UX design and content requirements in partnership with ESB IT services and external consultancy partners. Once we have a consensus, we create the frontend requirements, adhering to accessibility compliance, and then integrate and develop the content management aspects for each product.

We augment ESB’s teams by providing expertise across key areas, including technical architecture, specialist Sitefinity skills, and design system development and management. This partnership ensures the platform remains scalable, robust, and aligned with their evolving business needs. Our support enables ESB to deliver seamless digital experiences while maintaining the highest performance, usability, and innovation standards.

Global Platform

Sitefinity has been the primary CMS/DXP since 2014 and underpins the ESB Group, Electric Ireland, the residential and commercial supply business, and ESB Networks, which manage the transmission and distribution of electricity. Electric Ireland's new website was launched in 2024, first released and designed by Arekibo in 2015.

Design System

Since 2022, we have led the development of the Group Design System, frontend, and Sitefinity library to support the delivery of new digital initiatives. We also help each business by providing consultancy and support for content development, analytics, SEO, and cookie compliance.