What is Sitefinity? - The benefits for your entire team

Sitefinity is a great content management system (CMS) and digital experience platform (DXP). 

It is used by dynamic and content-rich organisations that need to distribute the management of their web presence across various teams. The key teams are usually the Communications or Content teams, the Marketing teams based in many regions, the design teams, and the IT administrators.

Once the business requirements are developed and the new information architecture for your site is created, we design and develop the website according to specifications. Once the site is ready, we provide comprehensive training to each team so that they can fully utilise the platform's capabilities.

In this article, we highlight ‘How your team uses Sitefinity’ and some of the benefits for each team. However, each team has loads more benefits.

The Content Team can:

• Content Creation and Management - Easily create, edit, and publish web content using the intuitive WYSIWYG editor.
• Multi-lingual – Deliver content in any language to your clients and target audiences.
• Version Control - Manage different versions of content, allowing for easy updates and rollbacks.
• Workflows – Set up workflows to approve content by page and section.
• Media Management - Organise and manage images, videos, and other media assets.

The Marketing Team can:

• Sitefinity Insight - Deliver personalised content to customer segments with content specific to them – think segmentation, customer behaviour and characteristics.
• SEO Tools - Use the built-in SEO tools to optimise content for search engines.
• Analytics and Reporting - Track performance and engagement with integrated analytics.
• Campaign Management - Create and manage marketing campaigns using your assets, branded templates and layouts.

The Design Team can:

• Branded experience - Create mobile-friendly pages and campaigns using our team's custom designs, all aligned with your brand guidelines and visual identity.
• Drag-and-Drop Interface - Use the drag-and-drop interface to create new layouts and web pages, using the modules and components available in Sitefinity. Plus, there is no need for coding.
• Assets and Media Management - Add images, videos and banners for the Content and Marketing team.

The IT Administrators can:

• Security Management - Implement robust security measures, including user roles and permissions, to protect website content and data.
• Site Administration - Set site sync, cache, search features, changes to the navigation, languages or third-party systems (Salesforce, SharePoint) etc.
• New Features - Activate new features (new custom modules, widgets, and themes) for the Content and Marketing teams as and when required.
• Recover and Audit - Restore locked or restricted content and audit publishing behaviour. 

We have been designing, developing, and managing websites on Sitefinity since 2007. Please get in touch to discuss how we can help your team.