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Marketing automation with Sitecore Experience Platform - More than a CMS

Leverage Sitecore’s integrated marketing automation to personalise customer journeys across channels, driving consistent experiences.

What Is A Good Bounce Rate? Understanding Its Limitations

Understand bounce rate limitations and learn to track valuable actions with Google Analytics events for meaningful engagement metrics.

Increased Bounce Rate After A Website Redesign

Learn why a site redesign might cause bounce rate spikes and how to use non-interaction events for accurate tracking.