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A Guide To Google Analytics and GDPR

Learn how to make Google Analytics GDPR-compliant, covering data control, PII protection, and cookie consent essentials.

The ROI Challenge Interview With Mark Troester, Progress

Mark Troester discusses strategies for achieving ROI from digital investments, highlighting challenges, value metrics, and success factors.

Marketing automation with Sitecore Experience Platform - More than a CMS

Leverage Sitecore’s integrated marketing automation to personalise customer journeys across channels, driving consistent experiences.

What Is A Good Bounce Rate? Understanding Its Limitations

Understand bounce rate limitations and learn to track valuable actions with Google Analytics events for meaningful engagement metrics.

Increased Bounce Rate After A Website Redesign

Learn why a site redesign might cause bounce rate spikes and how to use non-interaction events for accurate tracking.