Data is now ubiquitous. Each and every digital channel provides businesses with analytics and insights that can support growth and innovation.

However, data also has the potential to monopolise teams and schedules. Without a game plan - a clear direction of what you want from your web analytics data- your ability to effectively harness this intelligence is reduced.

We can help you design your web analytics and measurement strategies. We can help you to define what you need to learn from your data. Working with your team we create models to help you track, interpret and action your data.

The intelligence you can obtain from your data will immediately uncover opportunities that can transform your business. This intelligence will have a direct effect on how your team utilise their time. It will define where you need to assign your budgets and will help you to understand how your customers use your digital products.

We believe that our clients must be able to interrogate and decipher their own data. As a result, we train, mentor and support them to manage their web analytics strategies. This partnership ensures that our customer has their finger on the pulse of their digital channels and can proactively manage and adapt their activities.

We deploy a range of data analysis and technology solutions, each specifically selected to help your team quickly obtain intelligence, Our solutions enable your team to make decisions and quickly measure the benefit and impact to your business and your customer’s experience.

We have advised governments, multinationals, retailers and growing enterprises to create scalable strategies supported by sophisticated and intelligent measurement platforms that deliver tailor-made reports directly to their teams.

Web Analytics Strategy

The ability to learn from your customer’s activities across your digital presence is critical to your long-term success. We help you to determine how data can improve your customer proposition, increase conversions and ultimately increase your revenues.

Web Analytics Solutions

With the abundance of analytics products flooding the market, the selection and application of these products are vital to delivering an optimal analytics strategy. Our team configure your analytics software to correctly track and report on activities and customer behaviour across your digital presence.

Web Analytics Reporting & Auditing

Our analytics team will take responsibility for this reporting until your team is confident in their ability to do so themselves. For new clients, the first thing we recommend as web analytics partner, is an audit of your current web analytics environment.

Web Analytics Training

Your team’s ability to interrogate your data on a daily basis is fundamental to improving your digital proposition. We train and mentor your business and marketing teams to understand how to interpret data to build business cases, improve existing products and create new digital opportunities.