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How Optimizely is using AI to enhance your digital strategy

AI's revolution of digital experience platforms

Artificial intelligence is no longer a futuristic concept—it’s already shaping industries worldwide. In Ireland alone, AI is projected to contribute €250 billion to the economy by 2035, presenting exciting and challenging business opportunities. For technology companies developing cutting-edge website content management platforms, AI is more than just an innovation—it is revolutionising digital strategies, streamlining content creation, and enhancing user experiences, offering their clients a smarter, more efficient way to engage their audiences.

Optimizely & AI

Optimizely is one of the world's leading digital experience and content management platforms, making artificial intelligence a core part of its platform. By integrating AI-driven capabilities, Optimizely enhances how businesses create, manage, and optimise content, reshaping digital strategies profoundly.

Here are some of the most impactful ways Optimizely is driving this transformation:

  1. Enhanced Content Creation and Personalization - Optimizely's AI assistant, Opal, aids marketers throughout the marketing lifecycle by generating campaign-specific assets, including images and social media posts, and tailoring content to align with brand guidelines. This automation accelerates content creation workflows and ensures consistency across platforms.
  2. Advanced Experimentation and Testing - By integrating AI into its Web Experimentation tool, Optimizely enables more efficient A/B testing and statistical analysis. This allows for faster decision-making and optimisation of digital experiences, leading to improved user engagement and conversion rates. Optimizely is also working on integrating Chat GPT to help generate content and images. 
  3. Improved SEO Strategies - Optimizely's AI capabilities assist in automating SEO tasks such as keyword research, content optimisation, and technical SEO improvements. This ensures that content is structured effectively for search engines, enhancing visibility and driving organic traffic. 
  4. Data-Driven Decision Making - AI-powered analytics within Optimizely's platform allow data teams to gain deep insights into customer behaviour and campaign performance. This data-driven approach allows for more informed strategic decisions, optimising marketing efforts and resource allocation.

Optimizely empowers businesses to refine their digital strategies by leveraging these AI-driven functionalities, delivering more personalised and effective customer experiences.