Optimizely - Big Book of Experimentation
40 case studies from various industries.
Optimizely has created a great resource called the Big Book of Experimentation - Check it out.
Released in 2024, the Big Book of Experimentation compiles over 40 case studies from various industries. It shows how businesses leverage experimentation to improve customer engagement, optimize digital experiences, and drive revenue growth. The ebook provides extensive insight into the platform's impact and can be downloaded here.
Highlights include
Ecommerce Optimisation
- Crate & Barrel used AI-powered personalization to target diverse customer segments, which increased conversion rates by 20% and reduced bounce rates by 30%.
- Farfetch built a culture of experimentation, increasing agility and customer experience through server-side testing and rapid iteration.
Subscription & Revenue Growth
- Blue Apron used Optimizely’s platform to test backend processes, increasing the number of monthly experiments by tenfold.
- Mailchimp boosted paid plan conversions by introducing targeted messages and testing various features, generating millions in incremental revenue.
Personalisation & User Experience
- Brooks Running tested personalized homepage banners, resulting in an 80% decrease in return rates.
- True Botanicals implemented A/B testing for product detail pages, driving a 2 million dollar ROI increase.
Customer Retention & Growth
- Dakota Supply Group streamlined their product data management and customer-specific promotions, achieving 13x growth in online sales.
- Zoom improved user engagement with a mobile-optimized sign-up process, leading to a 35% increase in mobile conversions.
Testing & Data-Driven Decisions
- KLM Airlines used Optimizely’s tools to test new flight selection steps, reducing setup time by 50% and doubling the number of tests conducted.
- Salesforce enhanced call center operations using experimentation to optimise agent efficiency and customer satisfaction.
- The Vintage Bar transitioned from a local startup to a global marketplace, testing personalized digital experiences that accelerated revenue growth and feature deployment.
- Visa personalised content across digital platforms, increasing conversion rates by 20% and achieving a 10x ROI on its personalisation efforts.
Excellent document and worth the reading. Find out more about how we can help your team develop and manage your Optimizely platform.
Check out the eBook on their website. Contact us to discuss how we can help your team.