Optimizely One - In a nutshell, the DXP OS explained
The OS (operating system) for marketing teams
Optimizely One is the OS (operating system) for marketing teams. It provides marketing teams with all the tools to stay aligned, make collaboration a breeze, create high-quality content, personalise, test, and learn.
Optimizely One is a comprehensive digital experience platform (DXP) that delivers personalised and optimised experiences across websites, apps, and other digital channels. It integrates AI-driven features, advanced analytics, and content management tools to improve the efficiency and effectiveness of digital marketing campaigns. Find out more about how we can help your team develop and manage your Optimizely platformy
Key Features of Optimizely One
- Personalisation - Real-time personalisation with tailored content to individuals based on their behaviour, preferences, and demographics.
- Experimentation & A/B Testing - Smart tools to run experiments and A/B tests to determine the most effective content and strategies.
- AI Integration - Incorporates AI agents (via Opal) that streamline workflow tasks such as content creation, campaign management, and summarization of results.
- Omnichannel Support - Optimize experiences across multiple channels, including web, mobile, email, and social media.
- Analytics & Insights - Offers detailed analytics tools to measure and optimize the performance of marketing initiatives.
- Content Management - Robust content management to seamlessly create, manage, and publish content.
Benefits of Optimizely One
- Enhanced efficiency - Automate repetitive tasks and streamline workflows, allowing marketers to focus on higher-value creative and strategic tasks.
- Improved CX - Personalise digital experiences in real-time to increase user engagement and customer satisfaction.
- Data-Driven - Access actionable insights through advanced analytics, helping teams make informed decisions based on real data.
- Accelerate launch - Speeds up the process of launching campaigns and digital experiences with streamlined project management and integrated AI support.
- Seamless Collaboration - Facilitates collaboration across teams (marketing, product, IT) through a unified platform, improving consistency and alignment.
- Increased ROI - By optimizing campaigns and personalizing experiences, businesses can achieve better conversion rates and a higher return on investment.
- Scalability - Supports small to large enterprises in delivering scalable digital marketing and content strategies.
Optimizely One is positioned as a powerful, all-in-one platform for creating, managing, and optimizing customer experiences across digital touchpoints -'Connect your entire marketing lifecycle through a single, unified workflow — and accelerate it all with seamlessly-integrated and fully-embedded AI at every phase of the journey.' Find out more about Optimizely One on their product website.
Please get in touch to discuss how we can help you harness the potential of Optimizely.
More Insights & Resources
Optimizely is a leading digital experience platform (DXP) that helps organisations optimise customer interactions across digital channels.
Optimizely One is the OS (operating system) for marketing teams, which provides all the tools to create, manage, personalise and learn.
The argument for Optimizely - The technological research perspective on CMS, scalability, integration, security, and customer experience.
The true impact of AI on your marketing and customer experience strategy - Optimizely created the playbook.
Optimizely created a great ebook of 40 case studies from various industries on the impact of the platform.